Eversheds Sutherland Advises Cox Automotive on Definitive Agreement to Acquire Fullpath, Bringing AI-Native Data and Marketing Infrastructure to the Industry’s Largest Dealer Network
May 01, 2026
Eversheds Sutherland Advises Cox Automotive on Definitive Agreement to Acquire Fullpath, Bringing AI-Native Data and Marketing Infrastructure to the Industry’s Largest Dealer NetworkMay 01, 2026 Eversheds Sutherland is pleased to have advised Cox Automotive on its definitive agreement to acquire 100% of Fullpath, a leading AI-powered Customer Data Platform (CDP) and marketing automation company serving the automotive retail industry. The transaction is expected to close within 30 days, subject to regulatory approval. Upon close, the combination will bring together the industry’s most trusted dealer technology partner and one of automotive’s most advanced AI and data platforms – enabling dealers to unify their data, automate their marketing, and deliver personalized customer experiences at scale. Read the full press release here. The Eversheds Sutherland team was led by Corporate Partner David Phillips and included Partners Taylor Kiessig (Tax), Robb Chase (Tax), Michael Hepburn (Benefits), Hill Jeffries (Corporate), Deepa Menon (Cybersecurity and Data Privacy), Rachel Reid (Cybersecurity and Data Privacy), Josh Shapiro (Antitrust), Jeremy Spier (Intellectual Property) and David Cone (Real Estate); Counsel Ben Fortenberry (Tax); and Associates Branden Homan (Corporate), Chris Lowther (Benefits), Tessa May Deardorff (Real Estate), Nate Burns (Corporate), Jack Crockett (Tax), Luisa Domenichini (Corporate), Haley Klass (Corporate), Olivia Luzzio (Antitrust) and Chance Shafor (Intellectual Property). Key contacts
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